Opportunity intelligence for marketing & PR agencies
Know what to propose to your clients next.
Turn competitor changes, industry news, and customer conversations into timely marketing opportunities—with evidence, a clear reason to act, and a starting point for your next client proposal.
Client context · Source-backed opportunities · Agency-reviewed actions
Opportunity FinderIllustrative example
Goal: Increase consideration among small B2B teams
A competitor pricing change creates a comparison-content opportunity
What changed
A competing CRM raised its entry-level price.
Why it matters
Northstar may now have a clearer price advantage worth highlighting to buyers.
Why now
The change is recent enough to justify a timely comparison update.
Recommended move
Prepare an updated comparison-page brief for agency review.
Sample evidence
Fictional sample · Illustrative pricing: starter plan increased from USD 29 to USD 39 per user/month.
How it works
From a client goal to a useful next move.
- Add the client and goal. Start with their website, priorities, and competitors.
- Review relevant opportunities. Understand what changed, why it matters, and why now.
- Prepare the next action. Turn a selected opportunity into a brief or draft for agency review.
Use cases
Three sources of timely ideas for your next client proposal.
Competitor changes
Spot pricing, positioning, and product changes that create a reason to review your client’s next move.
Industry developments
Find relevant news that gives your client a timely commentary, content, or campaign angle.
Customer questions
Identify recurring questions in monitored sources and turn them into useful content ideas.
White-label workspace features
Deliver opportunities under your brand with a client portal, role-based access, and staged approvals.
Why white label?
- Stay top-of-mind: Your logo, colors, and domain at every touchpoint.
- Fewer back-and-forths: Clients review, comment, and approve in one place.
- More trust, smoother delivery: A polished portal that looks like your product.
Features at a glance
- Custom domain and branding — your logo, colors, and URL.
- Role-based access — owners, editors, and approvers.
- Staged approvals — briefs, drafts, and sign-off in one place.
Bring your clients a relevant next move.
Start with one client goal and see evidence-backed opportunities in your workspace.