Opportunity intelligence for marketing & PR agencies
Know what to propose to your clients next.
Turn competitor changes, industry news, and customer conversations into timely marketing opportunities—with evidence, a clear reason to act, and a starting point for your next client proposal.
Client context · Source-backed opportunities · Agency-reviewed actions
Opportunity FinderIllustrative example
Goal: Increase consideration among small B2B teams
A competitor pricing change creates a comparison-content opportunity
What changed
A competing CRM raised its entry-level price.
Why it matters
Northstar may now have a clearer price advantage worth highlighting to buyers.
Why now
The change is recent enough to justify a timely comparison update.
Recommended move
Prepare an updated comparison-page brief for agency review.
Sample evidence
Fictional sample · Illustrative pricing: starter plan increased from USD 29 to USD 39 per user/month.
How it works
From client context to a timely marketing action.
- Add the client context Start with the client’s website, goals, priorities, and key competitors.
- Purselio finds relevant signals The Opportunity Finder monitors competitor changes, industry developments, and customer conversations for signals connected to the client’s goals.
- Review the opportunity See what changed, why it matters, why now, and the evidence behind it.
- Turn the opportunity into action Choose the best response—such as a blog post, social campaign, media pitch, comparison page, email, or another marketing asset—and create the brief or first draft.
Use cases
Three sources of timely ideas for your next client proposal.
Competitor changes
Spot pricing, positioning, and product changes that create a reason to review your client’s next move.
Industry developments
Find relevant news that gives your client a timely commentary, content, or campaign angle.
Customer questions
Identify recurring questions in monitored sources and turn them into useful content ideas.
White-label workspace features
Deliver opportunities under your brand with a client portal, role-based access, and staged approvals.
Why white label?
- Stay top-of-mind: Your logo, colors, and domain at every touchpoint.
- Fewer back-and-forths: Clients review, comment, and approve in one place.
- More trust, smoother delivery: A polished portal that looks like your product.
Features at a glance
- Custom domain and branding — your logo, colors, and URL.
- Role-based access — owners, editors, and approvers.
- Staged approvals — briefs, drafts, and sign-off in one place.
Bring your clients a relevant next move.
Start with one client goal and see evidence-backed opportunities in your workspace.