Research & strategy
When a competitor changes its offer, the useful question is what that means for your client. Use Purselio's competitor analysis workflow to compare the market, examine the messaging, and prepare a recommendation grounded in what you can verify.
Open Purselio signs you in and returns you to your project list. It does not start this workflow on its own.
Bring this workflow into a positioning review, a new-business pitch, or a campaign brief. It helps you separate a meaningful competitive difference from a claim several brands already make.
Assess the same buying questions across competitors: audience, use case, offer, positioning, commercial model, and proof.
See where promises overlap, where the client's strengths matter, and which gaps need more customer evidence.
Prepare a positioning hypothesis, supporting sources, and practical questions to test before committing the campaign.
Our client sells project software to small agencies. A competitor has changed its entry plan. Compare the offers and help us decide whether to update the client's comparison page.
What to work toward: A comparison matrix, a summary of meaningful differences, and a proposed page angle with the claims that need checking.
Illustrative example
Fictional sample for layout. Not a customer result, testimonial, or product screenshot.
| Buying question | Northwind | Harbor |
|---|---|---|
| Who it is for | Small agencies | General teams |
| Entry offer | Client workspace | Seat-based starter |
| Proof shown | Delivery examples | Feature list |
Proposed angle: Northwind is the workspace for how a small agency runs client work, not a general tool with a lower sticker price.
No. Start with the alternatives you know and the buyer problem you want to investigate. Define the comparison set before drawing conclusions.
No. A messaging gap is a possible angle. Customer research is needed to establish whether the need is important and whether your client can serve it.
Yes. State the purpose in the brief so the research focuses on the decision you need to support.
Bring the client, the market, and the decision you need to make. Start the competitor analysis workflow in Purselio.