Performance & conversion
A campaign report can show weak results without explaining the right response. Use Purselio's paid media review workflow to examine spend, outcomes, and tracking context, then prepare a practical allocation and testing proposal.
Open Purselio signs you in and returns you to your project list. It does not start this workflow on its own.
Use this workflow before a budget review, after a performance change, or when the client asks where spend could work harder. Start with the business outcome the campaigns are meant to support.
Compare spend and results against the reporting period, conversion definitions, and targets that matter to the client.
Separate likely inefficiency from tracking concerns, conversion lag, small samples, and differences in campaign purpose.
Prepare changes within the client's constraints, with the reasoning, assumptions, and monitoring conditions behind them.
Review last quarter's campaign export. Our client needs to keep total spend unchanged but wants a clearer proposal for reducing acquisition costs.
What to work toward: A campaign comparison, tracking questions, and a budget-neutral allocation proposal with explicit assumptions.
Illustrative example
Fictional sample for layout. Not a customer result, testimonial, or product screenshot.
| Campaign | Observation | Suggested move |
|---|---|---|
| Brand terms | Clicks rose, leads did not | Hold spend |
| Competitor terms | Clicks land on a thin page | Fix the page before scaling |
Yes. Provide the relevant campaign export and its reporting context. A live connection is useful only when supported by your workspace.
The workflow prepares analysis and recommendations. Changes to spend or campaign settings require a separate authorized action.
No. Proposed changes are decisions to evaluate. Their results depend on demand, auctions, attribution, creative, and other conditions.
Bring the campaign data, targets, and constraints. Develop the paid media review in Purselio.