Agency workflows

Make a recurring agency process reusable.

Some of your most useful processes are specific to your agency. Use Purselio's custom workflow designer to turn a recurring task into clear instructions, defined inputs, and an output the team knows how to assess.

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Keep the method behind the work

Use it when the team repeatedly rebuilds the same brief, relies on one person's prompting, or spends too much time explaining how a recurring deliverable should be prepared.

What you can prepare

A defined job and input brief

Set out what triggers the task, what context it needs, and the result that counts as complete.

Reusable execution instructions

Describe the necessary stages, evidence requirements, decisions, and handling of incomplete inputs.

A practical operating specification

Identify tool dependencies, review points, output requirements, and a representative example for checking the workflow.

What to bring

  • The recurring task and the people who use the result
  • An example brief and a good finished deliverable
  • The tools and source material available
  • The constraints and decisions that need human judgment

How the workflow comes together

  1. Define the finished job Agree what the workflow should achieve and which parts change from one client or run to another.
  2. Write the reusable method Specify the steps and dependencies needed for the job without assuming tools your team does not have.
  3. Check it against a real example Use a representative input where possible and identify where the instructions or dependencies need adjustment.

Example brief

Every month we turn a client's news coverage into a strategy note. Design a workflow using our coverage export, account brief, and example note.

What to work toward: A reusable input brief, execution instructions, source checks, and a defined strategy-note structure for the team to review.

Illustrative example

Example output

Fictional sample for layout. Not a customer result, testimonial, or product screenshot.

StepInputCheck before reuse
Frame the jobClient, deadline, decisionThe outcome is named
DraftSource notes and brand voiceClaims are sourced
Hand offReviewer and next actionSomeone owns the follow-up

Questions about this workflow

Does designing a workflow create new integrations?

No. The specification can identify the connections a process needs. Implementation depends on the tools and access available in your environment.

Can an existing agency process be the starting point?

Yes. A real input and a strong finished example are useful references for preserving the decisions and standards that matter.

What if an input or tool is missing?

The workflow should make that dependency clear, define useful work that can still proceed, and explain what is needed to finish.

Related workflows

Make the team's good method easier to repeat.

Bring one recurring task and an example of the result you want. Design its workflow in Purselio.

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